PLC model
1 Introduction
A Cadbury Bourneville
There are umpteen number of things which arrive in the market everyday. Each brand tries to lure the consumers by portraying it as best. A huge amount of money is involved in marketing and advertising so that a brand’s name gets registered inside consumer’s head. I remember when I was studying in 4th grade, Cadbury launched it’s premium variant ‘Bourneville’, which was a huge hit at that time. It even boasted of its quality— rich in cocoa. It even had an advertisement which said, ” You just don’t buy a Bourneville, you earn it.” Even I got fascinated by the visuals shown in the ad. At that time one bar of Bourneville costed 80 Rs, which was expensive. But even after being expensive my friends tried it and shared their experience with me and after this moment I made it a wish to try Bourneville someday. I remember forcing my parents to buy Bourneville, but they refused by stating it as expensive. But, after some arguments and obstination, I made them to buy. It was indeed very delicious and I really felt like I have earned it.
B Reynolds Trimax
Normally kids are taught to write with pencils before they could use a pen. But usually pencils are not that much attractive if compared to pens as they don’t look stylish or classy. I am sure many among us must have got fascinated with pens at some or the other point in life. I remember when was in 4th grade, we were allowed to write with pens. I got fascinated with many brands like Add Gel, Reynolds, Parker because of their quality. In school, I used to compare my pens with friend’s as we all were fascinated with the idea of pen. In 2009, Reynolds launched its premium variant ‘Trimax’ , which was a huge hit among consumers. At that time it costed 35 rs/ pen, and everybody in our owned. Reynolds even made an advertisement, where Sachin Tendulakar acted.
Growth
1 Suzuki Access 125
Indian market is divided among rich, middle-class, and poor. The products available here are divided on the range of prices which targets different sections of consumers. Suzuki Access was launched in India in 2007 and over the years it has done well in the two-wheeler industry. Usually you will find this scooter who belong to middle- class section. We purchased Access 125 in 2010, which was at that in its growing stage. It captured a substantial proportion in the 2- wheeler market. Its popularity also increased due its marketing. It still continues to be in competition with its rivals like Activa, Maestro etc. Over the years many upgradations were brought in their models to make it consumer- friendly.
2 Nokia 1600
There was a time when Nokia used to rule the cellphone market in the world. In 2006 it enjoyed 60 % of mobile market in India. And at that time Nokia unveiled its Nokia 1600 mode, which was a bit hit at that time. My father bought this phone in 2007, and used it for many years. It gave fierce competition to its rivals like Samsung, Motorolla, Lava etc. Nokia 1600 was priced at Rs 981, which was expensive at that time.
Maturity
1 Coca-Cola
Nobody in India can forget about this iconic soft drink. Coco cola is one of the most sought after soft drinks in India. And since its launch in India, it has captured 60% share in the carbonated soft drinks segment. In 1950, Coca-Cola marked it entry in India with the opening of the first bottling plant by Pure Drinks, Ltd, in New Delhi. The company exited the country in 1977, due to the implementation of India’s Foreign Exchange Act. Towards the end of 1992, Coca-Cola returned to India after the opening up of the Indian economy to foreign investments in 1991. It faces serious competitions from rivals like Pepsi, thumbs-up but coco cola is majorly preferred among people. Its tagline “thanda matlab coke” was very catchy and helped it to increase its market share. Over the years it launched its new variant ‘diet coke’ which worked well with the audience. In 2020, Coca-Cola’s brand was valued at 84 billion U.S dollars.
2 Google
Google has reached such a stage where it doesn’t have any competitor. In fact, it is a brand in itself which doesn’t need any introduction. Today the world dances to the tunes of Google. Founded in 1998 as a search engine, it has grown to be one of the widely used search engine in the world. It is now valued at $632 billion dollars. Apart from being a search engine it also acquired Youtube for 1.65 billion U.S dollars in 2006 and since then its net worth increased to 160 billion U.S dollars.
Decline
1 Tata Nano
Tata Nano was a compact car which was launched by Tata Motors in 2009. It was touted as the world’s cheapest car. When it came to the market it did very well among consumers. The car was meant for those people, who had budget some constraints. It sold 74,527 units after three years of its launch. But later its sales declined and in FY 2017-18 only 1502 units were sold from April 2019 it was discontinued. The main reasons of its decline was concerned with its poor quality. Though the price was less but sill it did not offer required features to the users.
2 lumia
In 2013 Lumia models were very popular for its sassy looks along with its quality of camera. It was also available in different colours; making it more attractive among people. It was previously marketed by Nokia but in 2013 Microsoft announced its purchase of Nokia’s mobile device business. As part of the transition, Microsoft continued to use the Nokia brand on Lumia devices until October 2014, when it began to officially phase out the Nokia name in its promotion and production of smartphones in favor of Microsoft branding. It launched various models in Lumia series like Lumia 535, Lumia 950 etc but these phones did not go well with the people. At the same time Samsung and other smartphone companies offered more features at affordable prices which was a major blow to Lumia series. In October 2017, Microsoft’s corporate vice president confirmed that Microsoft would no longer sell or manufacture new Windows 10 Mobile devices.
Ronit john 