Assignment 8

There was a time when people used to read fairy tales. They used to fantasise about the fantasies involved in it. Aladdin, a popular fairy tale got popular because of the genie who granted him three wishes. There were even times when we got lost in the thoughts of three wishes, we used to ask ourselves, “What would I do, if was granted three wishes?”. Cut to 2020, the world still remembers the story of Aladdin, but sadly no one tries to associate with it because we all are living in a fantasy where science and technology have transformed us in every aspect of our lives. Now, in this modern world technology has replaced a genie which is capable of fulfilling any given demands which we can’t even think of.

So here are 10 brands which have changed us the way the way we think

1 Amazon

Amazon.com, Inc. is an American multinational E- commerce giant which is among the largest E-commerce companies in the world. It was founded in 1994 by Jeff Bezos. In 2019 it earned a whopping 11.59 billion U.S dollars.

2 Apple

Apple Inc. is an American multinational technology company. It was founded in 1976 by Steve jobs, Steve Wozniak and Ronald Wayne. Over the years it has established itself one of the toughest competitors in the smartphone market. In 2018 it a earned a revenue of 265.6 billion U.S dollars, which is its highest till date.

3 Google

Google Inc. is an American multinational technology company which specialises in internet- related services and products, which include online advertising, search engine etc. In 2019 it earned a revenue of 160.74 billion U.S dollars.

4 Facebook

Facebook is an American social media company. It has a total of 2.50 billion active monthly users. In 2019 it earned 7,069.7 crores USD.

5 Instagram

It is an American photo and video sharing social media service owned by facebook. In 2018 it earned a revenue of 6.84 billion U.S dollars.

6 Uber

It is a technology company which offers vehicles for hire, food delivery, couriers and freight transportation. It was founded in 2009 and has over the years established itself as a top competitor. It earned a revenue of 1,414.7 crore U.S dollars.

7 You Tube

It is an American online video sharing platform. It was founded in 2005 by Jawed karim, Steve Chen and Chad Hurley. Over the years it has grown to be one of the top visited websites in the world. Up to 1 billion hours of content is watched on You Tube. In 2019 it earned a revenue of 1,514.9 crores U.S dollars.

8 Netflix

Netflix, Inc. is an American technology and media services provider and production company and has over the years established itself as one of the top OTT platforms in the world. In 2019 it earned 2,015.6 crores U.S dollars.

9 WhatsApp

It is messaging app that lets users to chat, text and share the contents in the group. Globally it has 2 billion users and it processes over 340 million minutes on video calls per day. It is a subsidiary of Facebook.

10 Gmail

It is a free email service developed by google in 2004.

Q1) Why such brands evoke extreme reactions – love or hate ?

Whether we love or hate these brands, the world is moving ahead due to usage these applications and people have realised that if they aren’t in touch with the current changes then we will be left out from the group.

There was a time when people used to believe that Earth is flat, but scientists through their research proved them wrong by stating Earth is round. Similarly there was a time when when people used to gain and access information only through newspapers and Magazines, but nowadays the users have shifted to internet, which is just a click away; thanks to google. Likewise, there are many functions which were required to be carried out physically but these brands with their exciting features have made our task much more simpler without any hassle. To carry out these functions, all we need is a smartphone, which has become affordable nowadays. In fact, people have become so glued and addicted to these brands, that they are finding it difficult to come out of this virtual reality. And due to this extreme behaviour they are blindly in love with these applications.

Q2) Why do they command high brand value?

In order to create something of value entrepreneurs have to visionary, which helps them to increase their brand value in the upcoming future. Even if a company is doing well in the present, their decisions related to future are very crucial for enhancing their brand value. Every startup has seen its ups and downs and we all know that success doesn’t come overnight. In fact, their first objective is to survive in the market. After surviving a business aims to create a name in the market through various marketing techniques. Multinational giants like Amazon and Google did not have a smooth beginning. They struggled initially but due to their visionary skills they are now at the the top. Today Google is the most widely used search engine in the world with a net worth of 632 billion U.S dollars. That’s why brands have to visionary in order to increase the brand value.

Q3) What is common among them ?

Thanks to Rob E Kahn and Vincent Cerf who developed the early forms of internet otherwise we wouldn’t have enjoyed the features provided by these applications.

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