Media Brand
| Feature | NDTV | BBC News | CNN |
| Cost Leadership | It was the 1st Private English news channel in India. It was founded in 1988 and became a huge hit in the news industry. It partnered with doordarshan in the beginning for covering debate shows. it exploited all the opportunities available in the market. | it was started in 1922 and has since become one of the most trusted news source in the world. | it wasstarted in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel.[2][3][4] Upon its launch in 1980, CNN was the first television channel to provide 24-hour news coverage,[5] and was the first all-news television channel in the United States. |
| Focus | It mainly focuses on those news which are of national interest which happens in India | Its main focus is to cover U.K where it has a huge subscriber base. Over the years it has expanded its roots in different countries | Its main focus is to cover U.S where it has a huge subscriber base. Over the years it has expanded its roots in different countries |
| Differentiation | it boasts of presenting a credible news with facts | Simplified and credible news | They call themselves as an unbiased news channel |
E – Commerce Brand
| Feature | Flipkart | Amazon | Snapdeal |
| Cost Leadership | In the initial stages it struggled but later became one the biggest E-commerce company in India. It exploited all the opportunity available in the market. | It is one of the biggest E- Commerce company in the world. It is a cost effective business. | It i not one of the sought after brand in india but still has established its base in metro cities. |
| Differentiation | good quality service along with exciting offers | has a good reach in every tiers of cities | has a good presence in metro cities . |
| Focus | to provide good quality service by making the prices competetive | to provide good quality service by making the prices competetive | to provide good quality service by making the prices competetive |
Telecom services brand
| Feature | Bsnl | JIO | Airtel |
| Cost Leadership | it mainly survives on govt’s revenue | it has biggest subscriber base in the country | it has the 2nd biggest subscriber base in the countr |
| Differentiation | since it is a govt owned company it focuses on providing good internet services in rural areas. | its main aim is to provide data at a competitive price along with a good speed. | its main aim is to provide data at a competitive price along with a good speed. |
| Focus | it focuses on making its price competitive along with making it reachable among all sections of consumers | to cover subscriber base in all tiers of the cities | to cover subscriber base in all tiers of the cities |
FMCG Brand
| Feature | parle | Britannia | Nestle |
| Cost Leadership | the cost involved in biscuits is very low and parle exploited this opportunity to become one the biggest biscuit brand in India. | It has more verities to offer to Indians as compared to its competitors and become one of the trusted brand in India. | Its is the biggest FMCG company in the world |
| Differentiation | It targets all kinds of consumers, | It targets all kinds of consumers, | It targets all kinds of consumers, |
| Focus | its main focus is in Rural areas where Its variant Parle-G is sold the most | it targets all middle class people | it targets all middle class people |
Start Up Brand
| Feature | Zomato | Ola | Oyo |
| Cost Leadership | in the beginning it struggled initially but later became one the best food – delivery app in India. | The cab start up took some time to match the consumer’s needs but later became one of the trusted taxi service app in India. | It is one the biggest hospitality service company iIndia. |
| Differentiation | targets all consumers | targets mostly working class people | targets mostly the tourists |
| Focus | To deliver food to consumers at a competitive prices | to provide good quality cab service to consumers with competitive prices | good quality service |
Ronit john 