What made Facebook a successful brand

We all are living in an era where everyone is well informed. In fact, we have reached such a stage where information has become unlimited. It doesn’t matter how knowledgeable or competent you become, if you are not in touch with the latest trends then you will be offloaded. Today many people, especially the young generation don’t have time to seek information from newspapers or TV, because workload has increased. And in order to bridge the gap between the busy schedule and the people, internet has played a very significant role. Nowadays everything is available at your fingertips, you don’t have to be physically everywhere, all you just need is a smartphone with a good internet connection. If you dig deeper into the above mentioned things, the one common thing which links everyone is communication. In fact, the role of communication has drastically changed and advanced over the years. And to bring this drastic change into effect Facebook has played a very important role to bring everyone together.

Facebook was founded in 2004 when Zuckerberg was studying in Havard University. It was then called ‘ the facebook.com’ and it became a huge hit among students. Thousands of students at that time joined Facebook, which was a breakthrough in Zuckerberg’s journey. And since then it has established itself as one of the most successful social media company in the world. Facebook not only enables us to connect with people, it also provides platform to share our ideas, opinions and belief. Apart from this it also enables us seek information regarding the latest happenings around the world. Almost all the media publishing houses have an official account on Facebook through which they can also earn. Today, memes and jokes have increasingly become popular and it has the ability to capture emotion of almost everything and to facilitate this Facebook has played a very significant role. Over the years Facebook has introduced many exciting features like Facebook live, stories etc which has increased it’s brand value. As of 2018, Facebook had a net worth of 140 billion U.S dollars and in the second quarter of 2020 it had 2.7 billion monthly active users and the numbers are set to increase every year. In 2014 it purchased WhatsApp for 19 billion U.S dollars, which further expanded its control. In a nutshell we can say that Facebook controls everyone and over the years it has established its trust among people

To make any business successful, entrepreneurs have to be creative and innovative and Facebook has exactly done this thing to remain successful.


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